Website Conversion Grader
10 questions about your website, one honest grade, and a prioritized fix list ordered by revenue impact.
- 10 questions
- ~5 min
- Free basic report
- Full report $19
🔐 Free Google sign-in (no password) so your report is saved and shareable. No card required to see your score.
What this test measures
The Website Conversion Grader scores you on 0 outcome types using 10 scenario questions. Nothing is timed and there are no trick questions — pick the answer that is closest to what you actually do, not what sounds best. When you finish, your report ranks every type from strongest to weakest, so you can see at a glance where the leverage is and where the leak is.
Sample questions
These are real questions from the test, exactly as you will see them. The full test has all of them — same style, no filler.
1. How does your site look and work on a phone?
- I've never checked
- It works, but it's cramped
- Looks good on mobile
- Mobile-first, tested on real devices
2. How long does your homepage take to load?
- Over 5 seconds — or I don't know
- 3–5 seconds
- 2–3 seconds
- Under 2 seconds
3. If a stranger lands on your homepage, is the next step obvious?
- Honestly, no
- There are several competing buttons
- There's one clear call-to-action
- One CTA, repeated across the page
How the scoring works
Answers carry different weights. Your weighted total becomes a letter grade, and each missed point is traced back to the specific practice that caused it, so the report can hand you a prioritised fix list instead of a vague score.
Your answers are not published and are not used to score you against anyone else. You can retake the test; a retake replaces the previous result.
What's inside the free and full report
| What you get | Free report | Full report |
|---|---|---|
| Overall score / result | ✓ | ✓ |
| Strongest and weakest trait | ✓ | ✓ |
| One-line takeaway | ✓ | ✓ |
| Full breakdown of all 0 types | — | ✓ |
| Personalised recommendations for each gap | — | ✓ |
| 90-day action plan | — | ✓ |
| Downloadable PDF + shareable link | — | ✓ |
The full report is a one-off $19, not a subscription. The $49 All-Access pass unlocks every test on the site.
Who it is for
- Managers and founders who need a structured read on a team, not another engagement survey.
- Consultants and coaches who want a repeatable diagnostic to open a client conversation.
- Anyone who has to defend a people decision with something better than a gut feeling.
Founders tend to work on whatever shouted loudest this week. This scorecard forces a fixed set of dimensions onto the table so an invisible gap — usually finance or operations — stops hiding behind a busy marketing calendar.
Frequently asked questions
Is the Website Conversion Grader really free?
Yes. You answer all 10 questions and get a basic report at no cost — overall result plus your strongest and weakest type. The full report is a one-off $19, no subscription.
How long does it take?
About 5 minutes. There is no timer, and you can reopen the link later — your position is saved in the browser.
Do I need an account?
A free Google sign-in is required before you start. It exists so your report is tied to you and can be reopened or shared, and it keeps the ratings on this site from being spammed. No password, no card.
How is it scored?
Each answer scores exactly one dimension. Dimensions are converted to 0–100 separately and then ranked — no hidden weighting, and nothing rolled into a single total you cannot inspect.
Is this a clinical or professional diagnosis?
No. It is an educational self-assessment built on published frameworks, not a validated clinical instrument, and it does not replace advice from a doctor, therapist, lawyer or accountant.
Can I use it with a team or with clients?
Yes — that is what it was written for. Buy one report per person and compare the dimension rankings side by side; the spread between team members is usually more informative than any single score. For 5+ seats or white-label use, contact us and we will set up a bundle.
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