Marketing Maturity Assessment
Benchmark your marketing against best practice across strategy, content, ads and analytics. See exactly what to fix next.
- 11 questions
- ~5 min
- Free basic report
- Full report $19
🔐 Free Google sign-in (no password) so your report is saved and shareable. No card required to see your score.
What this test measures
The Marketing Maturity Assessment scores you on 4 dimensions using 11 scenario questions. Nothing is timed and there are no trick questions — pick the answer that is closest to what you actually do, not what sounds best. When you finish, your report ranks every dimension from strongest to weakest, so you can see at a glance where the leverage is and where the leak is.
The 4 dimensions you are scored on
Your report ranks these from strongest to weakest. The lowest one is almost always where the next 30 days should go.
Sample questions
These are real questions from the test, exactly as you will see them. The full test has all of them — same style, no filler.
1. Do you have a written marketing plan for this quarter?
- Nothing written — we improvise
- Random acts of marketing
- A simple one-page plan
- A documented plan with targets
2. How well do you know your ideal customer?
- Anyone who will pay
- A vague idea
- A written customer persona
- A documented profile with pain points and channels
3. Is your message clearly different from competitors?
- We sound like everyone else
- Generic quality and service claims
- A clear niche promise
- Tested and refined messaging
How the scoring works
Each answer adds points to one of the 4 dimensions. At the end your points are converted into a 0–100 score per dimension, so a dimension you never get tested on cannot inflate your result. The report shows the ranking plus the gap between your best and worst dimension — that gap, not the average, is what usually predicts where you stall.
Your answers are not published and are not used to score you against anyone else. You can retake the test; a retake replaces the previous result.
What's inside the free and full report
| What you get | Free report | Full report |
|---|---|---|
| Overall score / result | ✓ | ✓ |
| Strongest and weakest dimension | ✓ | ✓ |
| One-line takeaway | ✓ | ✓ |
| Full breakdown of all 4 dimensions | — | ✓ |
| Personalised recommendations for each gap | — | ✓ |
| 90-day action plan | — | ✓ |
| Downloadable PDF + shareable link | — | ✓ |
The full report is a one-off $19, not a subscription. The $49 All-Access pass unlocks every test on the site.
Who it is for
- Managers and founders who need a structured read on a team, not another engagement survey.
- Consultants and coaches who want a repeatable diagnostic to open a client conversation.
- Anyone who has to defend a people decision with something better than a gut feeling.
Founders tend to work on whatever shouted loudest this week. This scorecard forces a fixed set of dimensions onto the table so an invisible gap — usually finance or operations — stops hiding behind a busy marketing calendar.
Frequently asked questions
Is the Marketing Maturity Assessment really free?
Yes. You answer all 11 questions and get a basic report at no cost — overall result plus your strongest and weakest dimension. The full report is a one-off $19, no subscription.
How long does it take?
About 5 minutes. There is no timer, and you can reopen the link later — your position is saved in the browser.
Do I need an account?
A free Google sign-in is required before you start. It exists so your report is tied to you and can be reopened or shared, and it keeps the ratings on this site from being spammed. No password, no card.
How is it scored?
Each answer scores exactly one dimension. Dimensions are converted to 0–100 separately and then ranked — no hidden weighting, and nothing rolled into a single total you cannot inspect.
Is this a clinical or professional diagnosis?
No. It is an educational self-assessment built on published frameworks, not a validated clinical instrument, and it does not replace advice from a doctor, therapist, lawyer or accountant.
Can I use it with a team or with clients?
Yes — that is what it was written for. Buy one report per person and compare the dimension rankings side by side; the spread between team members is usually more informative than any single score. For 5+ seats or white-label use, contact us and we will set up a bundle.
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