Founder DNA Test

Visionary, Operator, Builder or Growth Driver? Know your founder archetype — and the cofounder or first hire that completes you.

• 8 questions
• ~4 min
• Free basic report
• Full report $19

🔐 Free Google sign-in (no password) so your report is saved and shareable. No card required to see your score.

What this test measures

The Founder DNA Test scores you on 4 outcome types using 8 scenario questions. Nothing is timed and there are no trick questions — pick the answer that is closest to what you actually do, not what sounds best. When you finish, your report ranks every type from strongest to weakest, so you can see at a glance where the leverage is and where the leak is.

The 4 possible outcomes

Each outcome describes a specific set of strengths and costs, not a label. The full report names your type and your runner-up — the blend is where the useful advice lives.

Sample questions

These are real questions from the test, exactly as you will see them. The full test has all of them — same style, no filler.

How the scoring works

Every option nudges you toward one of the 4 outcomes. Your totals decide the winner and the runner-up, which is why the report can describe your blend rather than putting you in a single box. Two people with the same headline result often have different second-place types — that difference is where most of the practical advice comes from.

Your answers are not published and are not used to score you against anyone else. You can retake the test; a retake replaces the previous result.

What's inside the free and full report

The full report is a one-off $19, not a subscription. The $49 All-Access pass unlocks every test on the site.

Who it is for

• Managers and founders who need a structured read on a team, not another engagement survey.
• Consultants and coaches who want a repeatable diagnostic to open a client conversation.
• Anyone who has to defend a people decision with something better than a gut feeling.

Founders tend to work on whatever shouted loudest this week. This scorecard forces a fixed set of dimensions onto the table so an invisible gap — usually finance or operations — stops hiding behind a busy marketing calendar.

Frequently asked questions

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